Sponsorship & advertising
Donington Park, our historically famous circuit is located at the heart of the Midlands, with fantastic road, rail and airport links, making us ideally positioned for our many sponsors, business partners and clients across the UK.
The business opportunities at the circuit are endless; from advertising around our track, grandstands and landmarks to enjoying an annual suite at all of our races to entertain staff, clients, friends and family.
We believe that quite simply, 'positive brand awareness' results in more customers, which is why we're passionate that our advertising opportunities achieve the desired results for all our clients.
Large Format Boards
Develop your business with Donington Park
Whether your objective is to increase sales and expand your network, enhance brand awareness and gain mass exposure or stand apart from your competition, together, we can develop a package which connects you to your target market and help you achieve your objectives.
Here at Donington Park we have:
- Footfall estimated at 404,000 per annum
- Over 840,000 unique visits to the Donington Park website per annum
- Over 200,000 tickets sold per annum
- Over 53,000 followers on Social Media Channels
- Over 30,000 subscribers to our newsletters
To tap into this audience, we offer the following packages:
- Event Title Partner: have your brand feature prominently in the title of the event at events such as the eni FIM Superbike World Championship (sole UK round event), Dunlop MSA British Touring Car Championship, MCE Insurance British Superbike Championship and various club meetings.
- Grandstand Partner: become the Official Grandstand Partner of Donington Park's permanent grandstand structures. Rename a grandstand after your company name or product.
- Conference Facilities Partner: become the Official Partner of one of our many conference facilities onsite. Rename a facility to your company or brand.
- Official Ticket Partner: become the Official Ticket Partner of Donington Park and get your brand and message out to 200,000 ticket purchasers throughout the year. Associate Ticket Sponsor package is also available.
- Tarmac Lake Partner: this is a large area of tarmac which is used on a weekly basis by our track and corporate clients. Why not sponsor it and change its name to your brand!
By partnering with Donington Park, your organisation will gain access to a wide variety of audiences including motorsport enthusiasts, corporate businesses, major outdoor concert supporters, brand loyal and relatively affluent audiences who can otherwise, be quite a challenge to target. All are attracted to visiting Donington Park as it is one of the most prestigious racing circuits in the UK and can accommodate both motorsport and non-motorsport events with its impressive history dating back to 1931, in the very heart of England.